![]() “The unique aspect of Pikkabox is that we are building the business as we travel. Currently, the hospitality and airline industry are our focus areas as we’ve received a few inquiries,” Anuja says. “Pikkabox can be curated for brands who want to connect with their customers to tell cultural stories through products. For example, Istanbul, Turkey, was far more popular than Ljubljana, Slovenia.” The rate at which the boxes get sold out depends on the popularity of the country itself. We make only a limited number of boxes per month and put them online to sell. Gaurabh says, “Pikkabox works differently than a subscription box. For now, we have two customer categories: (1) people who are curious and want to learn something new about a place that’s on their wish list and (2) well-travelled people who want to send unique gifts to their friends and family. In every city we travel to, we create partnerships with the makers we source products from. Anuja elaborates, “Our main value is discovery and curation of local products and telling the right story about them is what we do best. The duo has thought out strategies to maximise the concept’s potential. We ship all boxes at the end of each month.” Roaming the Grand Bazaar of Istanbul for Pikkabox treasuresīut simple doesn’t mean simplistic. Whoever buys Pikkabox, we post it to them. We make only a limited number of boxes each month and put them on our website for sale. For the month we stay in this city, we curate a box of products that are culturally relevant, that talk about a ritual of that country and give you a glimpse of this city and country through six to eight products we curate. Anuja says, “Every month we travel to a new place. ![]() In order to be incorporated with their current lifestyle, the business model has to be compact and simple. From everything Pikka gets excited about, we create a mystery box of things that best represent each country.” Our Pikka loves finding beauty and excitement in everyday objects – a local chocolate or stamps from that country to a local craft. Pikka Birds from the planet of Lamuella tend to get ecstatic or surprised by everyday things like the sun rising or a perfectly ordinary leaf lying unexpectedly on a stone but are completed unaffected by an alien spaceship landing.“At Pikkabox, we have our own Pikka. Anuja says, “Pikka Bird is a fictional character from the novel Mostly Harmless from the Hitchhiker's Guide to Galaxy book series. There is a delightful inspiration behind their startup’s name. There are a lot of subscription/mystery boxes out there but none that we’ve found in this category.” We want people to be curious about new places, learn more about them and adopt new rituals through the products we send them. While our customers order boxes filled with local products, what we really want to deliver is stories and insights about the culture, through products. It is a growing trend we’ve seen and thought it should be the one to address. Gaurabh says, “As designers, we have always been more interested in the ‘how and why’ behind the products we experience. Anuja adds, “We thought we would test it for a year through our travels and then give it roots when we are back on the ground.” It’s a business in which they are both in for the long haul, so they are satisfied keeping its profile low for now.
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